Information Systems Strategic Planning Essay

Situational digest is defined as a organized compilation and assessment of past and true economical, political, social, and scientific data. This has an objective of assessing the disposals PEST and beat compendium, and in like manner identification of internal and orthogonal forces that may involve the come withs performance and choosing of strategies. Market opportunity epitome is the utilization of forecasting techniques to the food securities industry factors that may influence the hire a product.It is also defined as formal rolled effort to recognize future situations which butt end be lend oneselfd to gain competitory advantage. Several techniques ranging from simple extrapolation complex technological forecasting and decision support systems mass be use of closes and servicesd in securities industry epitome. The purpose of market opportunity analysis is to determine is there is sufficient demand for the envisioned product or dish and to establish if h e product or service pile be offered on profitable basis in the market as argued by Boar (2010).The swear place of market opportunity analysis is to synchronize the operations of the association with the goals and objectives in order to gain militant advantage. designate schooling Systems is an organization with twenty three old age experience whose profession is the provision of strategical reading systems for organizations, the community offers some(prenominal) randomness and Communication technology based go such as M. I. S. / I. T. Department solicitude and skilful Project Management, Information engineering science consultancy, ne dickensrk design, sew made softw be, meshwork discipline and user Training.A node market opportunity analysis at toil information systems involves analysis on the staunchs priorities if they are in agreement with the organizations goals and objectives. The company intents to be a world class imposter in the information systems market , however, its objective is to forget information systems to litre companies in two years. An analysis reveals that the goal and the objectives may non be in agreement since to be a world class player requires offering operate to more than customers in a year, non just fifty in two years.The company inevitably to clearly segregate customers, so as to be understandable on the monetary standard of determining the fifty companies to be served in two years. An analysis on the flexibleness of the company in terms of willingness to tailor services to suit the needs of the customers, involves workings with customers to design and redesign products. An analysis of the firms strengths reveals that the company has good residential area customers, moreover Task information Systems is relatively flexible organization which basin be attested by its strategy on customer blessedness.An opposite in-chief(postnominal) excogitation on market opportunity analysis is on the prod ucts offered by the company, if they can be supported over a languish duration of time for a subjugate of targeted customers. The company offers M. I. S. / I. T. Department Management and Technical Project Management, Information Technology consultancy, earnings design, tailor made software, web development and user Training among several other services, this can be compared with the available intimacy base and expertise.The analysis reveals that the company is smart more than it can deliver to the satisfaction of customers, since if it is to offer all the advertised services the workforce would be overwhelmed. An analysis on ways in which the organization can make better, more productive use of the information to which is already in its athletic field to create effective customer satisfaction and relations, reveals that the company has the opportunity of faster information,that allows blood with no boundary limit in terms of potential customers, furthermore the organization has positioned itself to deal with the latest innovations in the market.Task information utilizes the latest innovations such as Search Engine Positioning, NetObjects Fusion, Sonicwall, ZoneAlarm, and Kerio Firewalls this thence reveals that the company is dynamic and stands to benefit from its strong contentedness to consolidate on various innovations.On analysis of the existing policies, procedures and practices governing the counsel and utilization of information throughout the organization, reveals that information utilization in the organization is not change and there exists no centralized management structure, this reveals therefore that the company lacks good managers with good leadership skills, which may affect customer experience and relations.An analysis on the opportunities available for Task information systems, which can be utilized to gain competitive advantage include deregulation allows the company to advance into new markets hence more customers, in addition, the company can utilize the opportunity of faster information allows business with no boundary limit, this is because most of the services, offered by the firm are internet based, therefore the company can reach several clients at a time.Another nowadays opportunity is in the strategies utilized by the organization to gain a market niche, the company utilizes added note value, customer satisfaction, training, aggressive marketing, e-commerce and begin cost, in order to increase the customer base and gain competitive advantage. purpose To gain competitive advantage therefore, Task information systems has to focus on in effect identifying and meeting the unmet/underserved customer needs, and eliminate barriers that freeze down some/all potential customers, dapple at the same time innovating opportunities that erect the customers experience.The strategic moves to be taken are value chain which is a find of value creating activities within the company. This includes trapped val ue which is relate with efficiency, accessibility and customer empowerment. overbold value involves personalization, extension, community-building, collaboration while flat plays improve functional operations to make full customer experience, in addition the company should adopt vertical plays which in concerned with improving industry specific business activities. Importance of gap analysis, determining helplessness in other organizationsDetermining weakness in other organization is really important to assist the organization in deciding upon marketing strategies and tactics, knowing the weakness of the competitors is beneficial in understanding how to process those weaknesses while marketing the products of the company and pointing out the strengths of the company to the customers. Determining weaknesses of competitors is also important to assist the organization to subdue those weaknesses, and avoid actions and situations that may lead to the same weaknesses.