Keeping a Competitive Edge on the Marketplace Coursework

Keeping a Competitive Edge on the Marketplace - Coursework Example This paper discusses that  Microsoft uses brand loyalty to maintain the competitive edge where they provide to the customers the windows OS on purchase of their products. On the other hand, they are using the incentives they provide with the products one buys from the brand making the users more inclined to their products. Another company that stamps competitive advantage in the market place to gain the market share by this ways is Luis Vuitton. They give the consumers quality in the products maintaining their loyalty.As the study declares  by hiring good designers with experience the company stamps more credit in the market as its consumers incline to the designers they love. This is also employed in software and app producing companies like Google. Google further asserts its market presence by production of better apps and advances in the product upgrades making the consumers glued to the progressive services.  There are many ways of stamping competitive advantage in the mark et place. As a result, to establish the competitive edge in the market place is a crucial aspect in the market control. To establish the brand loyalty in a company is one of the ways to stamp competitive advantage in the market. This means that the company has to make its consumers become loyal to the products in the market. Continual innovation in the company products especially the software gives companies a competitive edge.