(Marketing) Q) how did the rise of technology invation benifit Essay

(Marketing) Q) how did the ascent of technology invation benifit trade communication ( Use HSBC BANK AS THE MAIN EXAMPLE) - Essay Example2003)state in their analysis of the impact of technology-mediated sales on the customer behaviour. According to them, the adoption of technology-mediated communication on contribute partner relationships really influences the customer satisfaction since this technology is found to have significant, positive, direct effects on future intentions.In order to illustrate the above stated as well as the forefinger on techno licit innovation applied to marketing, this paper will focus on the HSBC bank in vogue(p) marketing and communication campaigns, offering a brief but all-encompassing review on the achievements of this marketing initiative, as well as the coherence and accordance of their strategic marketing campaign, the use of new technologies and HSBC message values.Bearing in mind HSBCs motto We atomic number 18 the worlds local bank, it is easy to understand the banks causa to address and reach every one of their potential customers. Headquartered in London, HSBC is one of the largest banking and financial services organisations in the world, with an international intercommunicate that comprises over 10,000 offices in 83 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With listings on the London, Hong Kong, bracing York, Paris and Bermuda stock exchanges, shares in HSBC Holdings plc are held by around 200,000 shareholders in some 100 countries and territories. The shares are traded on the New York Stock Exchange in the form of American Depositary Receipts.Through an international network linked by advanced technology, including a rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial services personal financial services commercial banking corporate, investment banking and markets private banking and other activities1. It appe ars to be logical that such an international and new technology-oriented company seek for the perfect marketing strategy within the newest communication tools. This corporate features have led the Hong Kong Bank to put in practice one of the most comprehensive and celebrated Marketing conference Campaign in the past couple of years. It happened to be not moreover logical but also coherent and even expected that a company that always proudly offers the latest and trendiest way of financial services as commercial banking corporate, investment banking and markets or private banking, fixture also to the most innovative manner to present them to the customer. In the last two years, HSBC Marketing and Communication responsible have turned to Mail-listing, Bluetooth, You Tube, Facebook or Google to advertise its services, in a wise attempt to physical contact their clients wherever they are, following their corporative slogan. 2. Technological Innovation, a Marketing approach Technolog y innovation has always been a hot issue as it is continuously attracting the attention of trend setters or new markets discoverers, boosted for a progressively competitive market with limited customers. Even thought, many of the inventions we take for granted today lay fresh and unappreciated for years before they finally made it to the marketplace. For example, it was just in the 1980s when Steve Jobs2 took a 1960s invention (the figurer mouse) and